"... even Sears"

I was reading a story about retail sales for 2009, which saw the biggest decline in the last 40 years. Some stores had a good December.
a diverse group of retailers including Costco Wholesale Corp., Target Corp., Macy's Inc. and TJX all reported sales increases. Luxury stores like Saks Inc. and Nordstrom also saw strong December sales gains and even Sears Holdings posted a small gain on rising sales at its Kmart chain.
"Even Sears." That made me laugh. I actually even shopped at Sears during December (and a little at Kmart, too). I bought the last pair of mittens at my local Sears -- I'd already looked every place else.