Google good. Google bad.

Lots of folks think like I do. Hear a name, wonder about the person, google the name. Or pipl.com it.

Kim Komando's "Cool Site of the Day" today is Google Profile. She suggests people will want to participate in this profiling in order to manage their information on the Web and help avoid confusion if you have a common name. Not everybody is a Kim Komando. Or a Lohwoman.

But Wired sees the Google Profile as a way for Google to eventually sell you out to advertisers.

Let's be careful out there.